While I’ve always worked as a brand strategist, I’ve applied the discipline to a wide range of projects and categories, from new product launches to brand repositioning to pitching TV shows to primary research to retail marketing to global brand campaigns. And I’ve done that work for a wide range of clients with massively different company cultures and dynamics across food, beverage, technology, travel, retail, fashion, and sports.
No matter the organizational structure, I can figure out how to lead others to create strategies that make interesting and effective brand marketing across mediums.
BRANDS I’VE WORKED ON
Ad Council, AT&T, Beats by Dre, Bud Light, Bushmills Whiskey, Canada Goose, Coca-Cola, Craftsman, Dove Men, HBO, KFC, Kmart, JUST Water, Little Caesars, Martini & Rossi, Natural Light, PUMA running, Samsung, Sherwin-Williams, Starbucks, Stop & Shop, Target, Walmart
Freelance Details
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I can help with most brand marketing needs from building YOY strategic roadmaps, winning a pitch, developing a successful marketing workshop, brand repositioning, content and platform strategies, primary research development, campaign and creative brief development, and communications planning across the funnel
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Defined the brand positioning for Juvee energy drinks in partnership with 100 Thieves marketing team.
Helped a Colorado coalition of cattle ranchers start their own grass-fed beef brand and DTC site.
Helped a mid-size agency win a new business pitch in the food/beverage space
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Generally speaking, I prefer a day rate set around $1500, but I’m flexible depending on the project.
If you’d prefer a project fee, or are launching a business and can’t afford this, I’d still love to talk.