Lead strategy for the New York office, with five direct reports and overseeing 10+ strategists across clients including Little Caesars, Sherwin-Williams, Stop & Shop, Natural Light, Resy and Puma Running.

Define and execute short and long-term agency plans with other senior leadership across the organization, which have led to agency growing revenue 200% since 2021.

Create and implement longer term brand marketing including brand repositioning for Natural Light, brand equity and user segmentation research for Little Caesars, consumer journey mapping for Resy, and cultural trends workshops for Puma Running.

On Little Caesars, oversee strategy and integrated campaign development that has won numerous creative awards including Webby’s, Clios, One Show, and Effies. The brand’s sales are at record highs, market share has increased, and are a top 5 QSR on TikTok (engagement).

Planned and executed global integrated campaigns for Beats by Dre, driving 10+ million in earned media impressions. Developed cultural insights and talent strategies to reach Gen Z.

Led strategy on Suave hair care portfolio, building a wide range of integrated marketing from brand campaigns to developing a universal .com toolkit for the Unilever personal care portfolio.

Authored and published consumer thought leadership inclusive of primary research, trend definition, and insights analysis with a consultative focus on youth and lifestyle marketing.

Orchestrated the creation of Rolex’s global social playbook and content strategy, growing their followers byhundreds of thousands across social platforms.

Guided strategy for the agency’s largest client, Starbucks, to develop retail campaigns for their CPG business in partnership with the country’s largest retail partners, growing division sales 10+% and deepening collaborative relationships with key retail accounts.

Defined the strategy practice for Annex88, an acquisition by Havas, working with artists and designers to

create lifestyle-driven content and campaigns for a variety of brands large and small.

Worked my way up from Senior Strategist and honed my ability to market some of the world’s most iconic beverage brands across channels doing a range of campaign, promotional, digital, content, and retail strategy for Jack Daniel’s portfolio, KFC, Kmart, Budweiser, Stella Artois, Corona Extra, Coca-Cola, Diet Coke, and Smart Water.

Learned the ins and outs of brand strategy getting to work on iconic American brands like Craftsman, Kenmore, Diehard, and do work across Sears 14 business units