While I’ve worked as a brand strategist for the last 14 years, I’ve applied the discipline to a wide range of projects and categories, from new product launches to brand repositioning to pitching TV shows to primary research to retail marketing to global brand campaigns.
And I’ve done that work for a wide range of clients with massively different company cultures and dynamics across food, beverage, technology, travel, retail, fashion, and sports.
No matter the organizational structure, I know how to lead others to build strategies that make effective brand marketing across any medium.
How I Can Help
Reach out with questions for both short and long-term projects
Brand Strategy
Development of brand positioning, architecture, guidelines, brand narratives, creative briefs, campaign strategy, new business pitches from RFP responses to final presentation.
Consumer Insights
Qualitative and quantitative research development, segmentation development, research moderation, leading insights workshops, trends forecasting, cultural analysis, analyzing digital platform behaviors.
Biz & Comms Consulting
Go-to market planning, media and communications planning, market analysis (US & global), digital strategy, content strategy, social playbook strategy, establishing co-creator and talent collaboration processes