Beats by Dre - Beats Flex Product Launch

In 2021, Beats by Dre launched their Flex headphones, a headphone at a price point that made it more accessible to Gen Z consumers on a budget. Our insight was built on the idea that headphones provide young people the confidence to show up their full selves, especially against a cultural backdrop where minorities were challenging the status quo and moving culture forward time and time again. We created a campaign called "FLEX THAT" featuring young influential Black talent - Naomi Osaka, Flo Milli, and Cordae - that flex against racial inequality and inspire youth around the world to challenge norms, push boundaries and celebrate their identities.

Little Caesars Pretzel Crust Pizza Campaign

Pretzel Crust is this cultish product in the Little Caesars universe. Fans go crazy for it and it’s not a menu mainstay. That being said, we were launching it for the 5th time in 7 years. How could we get the non-fans to try the product? Our insight was rooted in a simple idea - give the fans a pizza they weren’t asking for so they would hype Pretzel Crust even more, in their lowkey internet rage. With the help of cult favorite comedian Eric Wareheim, we teased that the crust the world craved would be coming soon. Instead of the beloved Pretzel Crust, we gave them corn cob crust pizza. The video and accompanying influencer content had the internet divided – could the corn cob crust actually be real? After millions of views and comments questioning our sanity we gave them what they wanted all along and brought back their beloved Pretzel Crust.