Throughout my career, I’ve put culture at the center of my strategic work. From trend analysis to cultural research to thought leadership, one of my biggest strengths as a strategist is a deep understanding of the cultural zeitgeist and how to apply it to brand marketing. Below are some of the larger cultural trend reports I’ve put together over the last few years, but know that culture makes its way into all of my work.

Click through the images to download each report.

McKinney 2022 Food Trends Report

Gen Z Analysis for VICE Media (2021)

Esports Analysis for VICE Media (2021)